Winning donors is only the first step – retaining them in the long term is just as crucial.
Karin Ackermann, Head of the Services Center at Corris, offers insights into effective strategies for donor retention. These strategies involve not only classic communication channels but also innovative approaches such as welcome calls, retention strategies, and digital platforms. Welcome Calls: The First Impression Counts For various NGOs, Corris conducts so-called “welcome calls.” The goal is…