Converting a one-off donation into a regular donation
Good predictability and low administrative costs are two reasons that make direct debit donations so attractive. Corris can achieve the desired results by specifically addressing how the donor and the charity benefit from payments made by direct debit. A printed envelope with information about the donor’s personal direct debit details is just one of the innovative items that contribute to the success of these conversion campaigns.
What speaks in favour of such a campaign
- Addresses selected by relevant criteria
- Clearly defined objectives (time period, number of conversions)
- Defined follow-up processes for successful conversions
- Realistic calculation of the costs/benefits of a conversion