A lost donor is not always lost forever
Donors who quickly cancel their agreement to support a charity are contacted by telephone. The agent asks whether a different donation amount or a different donation interval might be an alternative to cancellation. This process also acquires information that subsequently flows into the entire donor acquisition process.
What speaks in favour of such a campaign
- Donors who cancel their consent to making regular donations are contacted again
- Clearly defined options (amount, interval, etc.)
- Defined follow-up processes for acquired information
- Realistic calculation of the costs/benefits of a campaign to win back donors